who we are

Our mission is to provide our clients with results-oriented marketing solutions in Out Of Home advertising.

Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945. Our objective is to help local businesses grow by providing the most cost effective media. Porter Advertising cares about the communities we serve, promoting not for profits and local events to help bolster the economies of those living in our service areas.

about

 

Richard Peterson, President

Steve Rankin,  Indiana Sales Manager

Steve Rankin, graduate of I.T.T.  Business College, became a sales consultant at Porter Advertising in 1996, and is now the Indiana Sales Manager. With over 25 years of experience and outstanding level of commitment to his customers, Steve was the perfect addition to the team.  His philosophy of providing the most pleasurable experience possible is evident to everyone he meets. Steve, father of two, enjoys spending his time with his family, traveling, and music concerts.

Richard Peterson became President of Porter Advertising in 2002 when his father passed away unexpectedly after working in the business for 12 years. Richard has a BSCE & MSCE in Civil Engineering from Purdue University. Porter was originally founded by Richards’ grandfather in 1945. Richard is currently serving as a Board Member of the Outdoor Advertising Association of America, the Outdoor Advertising Association of Indiana, the Outdoor Advertising Association of Ohio, as well as the Boys & Girls Club of Wayne County. Richard enjoys spending time with his family, outdoors, playing tennis, and riding motorcycles. .

 

 

 

Richard Peterson, President of Porter Advertising
Steve rankin, Indiana Sales Manager of Porter Advertising
Teri Horsley, Ohio Sales Manager of Porter Advertising

Teri Horsley, Ohio Sales Manager

Teri Horsley joined the team at Porter Advertising in March, 2002. Prior to that she sold a variety of media including Internet/Newspaper Advertising The Cincinnati  Enquirer and Television Advertising for Fox 45 TV in Dayton, Ohio. Before entering the sales arena in 1995, she spent 15 years in the news media, as a radio news anchor, reporter and award winning talk show host. In recent years she created a successful freelance writing business  and is published in a variety of newspapers magazines and national short story compilations. She holds a BA in Communications from Northern Kentucky University, and will complete her Master’s in Public History at Northern Kentucky University in 2015.

Bo Deloney, Sales Consultant of Porter Advertising

Bo Deloney, Sales Consultant

Bo Deloney, our newest employee at Porter Advertising joined the team in April 2013. He loves having the opportunity to meet people through his profession and takes a great deal of pride in customer satisfaction. Bo received his bachelor’s degree from Indiana University East and before joining Porter Advertising spent 15 years working in the Social Service arena. His experience from not-for-profits has given him the skills needed to create relationships with his clients, be cognitive of their business’s needs and provide result oriented marketing solutions in outdoor advertising. Bo enjoys spending time with his family, staying active and coaching his sons’ basketball teams.

Jessica Clark, Marketing Specialist of Porter Advertising

Jessica Clark, Marketing Specialist

Jessica Clark initially joined the Porter Advertising team as an intern during her senior year at Indiana University East in 2012. Upon graduation, she was offered the position of Marketing and Public Relations Specialist. Jessica was in the process of establishing her own Marketing Agency in 2012, and won the Wayne County Business Plan Competition in early 2013. Porter Advertising acquired the business, and now the two have merged into a new division of the company. Jessica currently serves as a board member of HYPE Richmond (Helping Young Professionals Engage), the Wayne County Chamber of Commerce Buy Local Committee, Kidsfest Richmond, Meltdown Winter Ice Festival, and is a co-founder of Sprout of Control Community Garden Project.  Jessica enjoys spending time with family enjoying the outdoors, as well as being involved in her daughters activities such as the shared interest of digital arts and illustration.

 

 

 

Nila Prater, Office Manager of Porter Advertising

Nila Prater, Office Manager

Nila Prater has been the Office Manager of Porter Advertising since 2007. With over 25 years’ experience in the Accounting Industry, Nila returned to college and completed her Bachelors in Management and a Bachelors in Accounting from Northwood University in 2009. Nila enjoys spending time with her family, including her 4 grandchildren, and oil painting landscapes.

Operations Crew of Porter Advertising

Operations Crew

With over 50 years combined experience, Troy Mann, Rusty Atwell, James Black, and Micah Mann ensures that each of our markets are visually appealing to the local audience. They are dedicated to the professional installation of our billboards, as well as maintaining each location in accordance with the various municipal regulations and public standard. Each member provides a superior skill set as well as the cooperative work ethic that is so vital to the Porter Advertising team.

Mission Statement

The mission of Porter Advertising is to provide our clients with

results-oriented marketing solutions in out of home advertising.

Our Promise to Customers

 

We can guarantee you that an outdoor advertising campaign, combined with Porter’s strategic placement of your ads, will not go unnoticed.  A billboard campaign focused on your target market will increase not only recognition of your company name, but also will make your company a highly visible organization.

 

Please contact us with any comments, questions, or further concerns. We are certain that we can establish a wonderful relationship that would be very beneficial and profitable for your organization. We are available to set up an appointment at your convenience. We look forward to meeting with you and discussing the possibilities!

 

Serving Eastern Indiana and Western Ohio since 1945

 

We take pride in our billboards. We are committed to providing the highest level of service and quality available in the industry. Our standard of excellence is the result of 60 years of outdoor advertising experience. It is our only goal to help make your outdoor advertising campaign a success!

 

Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945. Our objective is to help local businesses grow by providing the most cost effective media. Porter Advertising cares about the communities we serve, promoting not for profits and local events to help bolster the economies of those living in our service areas. Porter Advertising is proud to have served you this long and looks forward to serving you in the future.

History of Out Of Home

1830’s: The Origin of US Billboards

 

In the beginning, American roadside advertising was generally local. Merchants painted signs or glued posters on walls and fences to notify the passersby that their establishments up the road sold horse blankets, rheumatism pills, and other useful items.

 

The large format American poster (measuring more than 50 square feet) originated in New York when Jared Bell began printing circus posters 1835.

 

1850's: Exterior advertising was first used on street railways.

 

1860’s: The Establishment of an American Industry

 

The earliest recorded leasings of billboard occurred in 1867.

 

By 1870 nearly 300 small sign-painting and bill posting companies

were in operation.

 

In 1872, the International Bill Posters’ Association of North America

was formed in St. Louis.

 

1890’s: A National Association is Formed

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Mid-Twentieth Century

 

In 1925 the Poster Advertising Association and the Painted Outdoor Advertising Association joined to become the Outdoor Advertising Association of America (OAAA) combining the interests of posters and bulletins into one association.

 

In 1925 the first major merger of outdoor advertising assets took place. The Fulton Group and the Cusack Co. combined to become the General Outdoor Advertising Company (GOA).

 

In the mid-twenties, the first outdoor advertising company was listed on the New York Stock Exchange.

 

In February 1934, the industry established the Traffic Audit Bureau or Media Measurement (TAB) to provide advertisers with third party data about outdoor advertising audiences.

 

 

 

 

 

 

 

 

 

 

 

 

In 1942, OAAA introduces the OBIE Awards. The Coca-Cola “Yes Girl” design wins the first Best of Show Award.

 

In 1958, Congress passed the first federal legislation to voluntarily control billboards along interstate highways. The law was known as the Bonus Act because states were given bonus incentives to control signs.

 

In 1962, French outdoor company JCDecaux introduced the bus shelter. A popular outdoor venue since its debut, bus shelters are built at no cost to municipalities and rely on ad revenue for their upkeep.

 

 

 

On October 22, 1965 the Highway Beautification Act was signed into law by President Lyndon B. Johnson. It controlled billboards on interstate and federal-aid primary highways by limiting billboards to commercial and industrial areas and by requiring states to set size, lighting and spacing standards and requiring just compensation for removal of lawfully erected signs.

 

In 1972, tobacco advertising was banned on broadcast media leaving print and outdoor as its most popular advertising venues.

 

In 1975, the Outdoor Advertising, Inc. (OAI) developed a campaign to measure billboards effectiveness. The concept featured Shirley Cochran, the newly crowned Miss America, on billboards that were displayed across the country. Her name recognition soared 940 percent after the campaign launched.

 

Also in the 1970’s a group of billboard companies commissioned studies at MIT for the painting of bulletins by computer. This ultimately led to computerized painting on vinyl substrates.

 

In 1983, the industry appealed a San Diego anti-billboard ordinance all the way to the US Supreme Court. The court found the ordinance unconstitutional.

 

1990's to the Present

 

OOH companies offer an increasingly diverse selection of advertising

formats including: billboards, street furniture, transit, alternative media,

cinema, and digital place-based screens.

 

In 1990, OAAA members agree to limit placement of messages that advertise

products and services that cannot be sold to minors.

 

In 1991, OAAA celebrated its Centennial Convention in Washington, DC

 

In 1994, the Institute of Outdoor Advertising, Inc. (OAI) merges with OAAA.

 

In 1999, an agreement between major tobacco companies and state attorneys general prohibited tobacco advertising on OOH structures.

 

In 2000, OAAA introduced the Out of Home Media Plan Awards.

The Lloyd’s Barbeque Company wins the first Out of Home

Media Plan Award.

 

In 2001, the OAAA Convention scheduled to begin on September 11

 in New York was cancelled as a result of the terrorist attacks that day.

This marked the first time an OAAA convention had been cancelled.

 

In 2002, Arbitron and Nielsen began testing the feasibility of developing outdoor ratings.

 

In 2003, OAAA and TAB joined together to host the first combined Convention.

 

In 2005, the first digital billboards were installed.

 

In 2008, OAAA launched the Committee to Address Responsible Environmental Solutions (CARES)

 

In 2010, OAAA and TAB joined together permanently to host an annual combined conference.

Also that year, TAB launched OOH Ratings.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In 2011, OAAA celebrated its 120th anniversary.

 

In 2012, the OOH industry launched a new brand position focused on

innovation, ubiquity, and creative impact.

 

 

 

Source:

Going Green Initiative

Porter Advertising adopts new technology in efforts to reduce energy consumption, and to minimize their carbon footprint.

Three years ago, Porter Advertising made a conscientious decision to become an environmentally efficient business.  First, we switched from using 30 sheet paper posters to Polyethylene posters. As a result, we have eliminated over 32,000 pounds of paper from going in to the landfill. Next, in 2013, we reduced our overall energy consumption by beginning the process of switching from incandescent light to more energy efficient lights. The switch allowed us to minimize the amount of energy needed to illuminate our billboards and in light of this success, Porter remains committed to completing the conversion by the end of 2015.

 

Decreasing consumption of energy with LED lighting on billboards

Back to Top

The large format American poster (measuring more than 50 square feet) originated in New York when Jared Bell began printing circus posters 1835

 

In 1891 the Associated Bill Posters’ Association of the US and Canada was formed in Chicago. The name was later changed to the Outdoor Advertising Association of America (OAAA). The stated purpose of the association was to promote a greater understanding of the poster medium, provide an expanded nationwide organization for coordinating the services offered by member companies, and to address the ethical concerns of early industry leaders.

 

Michigan formed the first state bill posters association in 1871, followed by Indiana, New York, Minnesota, Ohio and Wisconsin, all of which had active state associations by 1891.

 

1900’s: Standardization

 

In 1900, a standardized billboard structure was established in America, and ushered in a boom in national billboard campaigns. Confident that the same ad would fit billboards from coast to coast, big advertisers like Palmolive, Kellogg, and Coca-Cola began mass-producing billboards as part of a national marketing effort.

 

By 1912, standardized services were available to national advertisers in nearly every major urban center.

 

In 1913, the industry association established an education committee which served to encourage members to donate public service advertising. The practice of filling "open boards" with public service messages has continued to this day.

 

 

 

During periods of war, the industry has responded by supporting war efforts.

In peacetime, public service advertising has supported causes that improve society.

 

The National Outdoor Advertising Bureau (NOAB) was formed in 1915 to serve

the needs of advertising agencies and to regularly inspect billboards in the field.

 

 

 

In 1931 Outdoor Advertising, Inc. (OAI) was established to promote outdoor

advertising. It later merged with OAAA. In the same year, Coca-Cola’s holiday’s

billboard campaign featured what became the contemporary interpretation of

Santa Claus.

During periods of war, the industry has responded by supporting war efforts. 
In peacetime, public service advertising has supported causes that
First Best of Show Award went to the Cocal Cola "Yes girl"
Out of home has your audience surrounded
Lloyd's Barbeque Billboard
Out of Home Advertising
Decreased the amount of paper from going to the landfill by switching to Polyethylene posters.

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