the next big thing

Porter Advertising's newest division

Truly knowing customers, and anticipating their needs strengthens the retailers’ brand by providing the right experience to the right customer at the right moment. Perhaps one of the hottest personalization concepts is beacon technology, where an in-store device communicates with an app on a customer’s mobile device. When customers are close enough to the device, they can receive targeted messages and promotions. Because beacon technology requires an app that users have opted in to use, the only shoppers getting the messages are the ones who indicated a willingness for the communication.

Amplifi Mobile

what are the benefits

Generate New Business

Encourage Repeat Business

Enhance Consumer Experiences

  • Promote High Margin Sales
  • Increase sales during slow periods
  • Special offer for new customers
  • Increase Department Specific Traffic
  • Upsell
  • Liquidate seasonal specials
  • Promote new products and services
  • Start a loyalty program
  • Offer discounts on return visit
  • Influence purchases

 

 

  • Environmentally friendly "Green" Coupons sent directly to consumers device
  • Influence Purchase Decisions with highly targeted content at the Point of Purchase
  • Increase Brand Loyalty

who can benefit

Retailers looking for new ways to increase customer

loyalty through updates and useful content.

Brands seeking to deepen their name recognition and

relationship with customers.

Venues and Events that are looking to engage attendees

1. Gathering feedback from customers in a non-intrusive way. When the customers are in the store, a certain beacon can trigger a push notification in the app which could go to a mobile form for people to express their feedback towards the services they receive in the store.

2. Displaying info about certain products- when you pass next to a great TV set, maybe you would like to see a video on your phone with the features it has instead of some user manual or a sales agent trying to convince you to buy it. A customer being able to access detailed information, videos and specifications about a TV they’re looking at, simply by walking up to the unit

3. Indoor mapping and guides: in the huge malls, how many times didn’t we just look for the information booth because we had no idea where our favorite store was and how to get there. Amplifi can make it easy for us to find our way indoor.

4. Finding help – if store staff have activated their phones as iBeacons, they can easily be put on a map so customers can find them.

 

1. Establish the expectation for

valuable, relevant messages through your app’s regular push notifications

2. One company

  experienced a 19x increase interactions with advertised products in its partner apps since rolling out notifications and 16.5x greater app usage for those receiving a beacon notification.  Specifically,  a 20x increase in purchase intent representing a “500% increase over the CPG average for mobile

ad engagement.

3. Increase sales; improve ability to measure and adopt brand messaging; track and measure

the full life-cycle of brand campaigns from broadcasting right to the shelf.

4. Increase engagement with customers where they live, work and play; increase positive brand associations; increase brand recall and message penetration in contextually-relevant ways.

5. Increase impact of branded messages; increase customer loyalty across retail touch points; created integrated networks that act as brand platforms.

1. As attendees arrive at the venue they receive a greeting notification on their device and are prompted with event schedule.

2. Provide devices with extremely accurate location services, even without a wifi-connection. In large conference facilities where GPS is unreliable, iBeacons can be used to power hyper-accurate floor or venue maps.

3. Using beacons, attendees can network through an opt-in feature in the event’s app, allowing them to discover and message other attendees. With Linkedin integration, attendees can get a detailed look at who is around them and decide who they would like to connect with.

4. Instead of distributing brochures or physical promotional materials, an exhibitor can send targeted promotions to attract attendees to their stand.

5. Integrating gamification into events will provide new ways to engage and stimulate attendees. For example, beacons could be used for social games to drive networking, venue tours tailored to individual interests, or scavenger hunts for exclusive information and prizes.

case studies

what consumers have said

• 60 percent of shoppers had engaged with beacon-triggered content, and 30 percent had redeemed beacon-triggered offers at the point of purchase.

 

 

• 60 percent said they would buy more as a result of receiving beacon-triggered marketing messages.

 

 

 

• 73 percent said the content and offers increased their likelihood to purchase during the store visit.

 

 

A late 2014 research study from a mobile marketing company on

beacon-triggered retail messages found:

 

• 60 percent of shoppers had engaged with beacon-triggered content, and 30 percent had redeemed beacon-triggered offers at the point of purchase.

 

• 60 percent said they would buy more as a result of receiving beacon-triggered marketing messages.

 

• 61 percent said they’d visit a store with beacon marketing campaigns more often.

 

• 73 percent said the content and offers increased their likelihood to purchase during the store visit.

 

 

 

The possibilities are endless -

have an idea on how Amplifi Mobile

can benefit in your industry?

Contact us for a strategic brain storming session.

Questions? Comments?

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