what we do

We have your audience surrounded

On an average day, Out Of Home can reach up to 80% of consumers. 70% of these consumers report that Out Of Home is very likely or somewhat likely to influence a purchase.

services

Amplifies

Connects

Inspires

Drives consumers into retail locations for local, regional, and national advertisers.

Extends reach and frequency of other media, and increasing effectiveness at some of the lowest CPM's and highest ROI's in advertising

Sends consumers to web search, mobile search, and social media, and generating word of mouth and viral marketing.

 

 

Reaches increasingly mobile consumers wherever they commute, work, shop, travel, and play.

Targets consumers near the point of sale, and putting messages exactly where, when, and how audiences want to

 consume them.

Builds valuable two-way relationships that empower consumers to interact and transact with brands like never before.

 

 

• Creates compelling advertising messages that cannot be ignored, blocked, or skipped.

• Leverages simplicity, humor, surprise, and great visual storytelling for maximum creative impact.

• Continues to stretch the boundaries of advertising through unique and memorable campaigns.

 

 

An Out of home media buy s like surround sound, only...well visual. Out of home amplifies your advertising

It is well documented that when OOH is added to a media plan, it dramatically extends reach at a lower cost and a higher ROI. But what truly makes OOH a compelling choice is its power to amplify an advertising campaign - improving effectiveness, reinforcing the creative idea, increasing interaction and engagement, making the message mote personal and impactful, driving the consumer further down the purchase funnel - all by positioning the message in a relevant and contextual way in the daily life of the target consumer.

 

Out Of Home is the "surround sound" of advertising.

OOH's disruptive targets audiences whether they're driving, taking public transportation, on their lunch hour, shopping, working out, or going to the movies. Unlike TV, print, or digital, consumers don't need to "opt-in" or choose to consume an OOH message. OOH complements and builds upon other media components, and ensures the message breaks through in more ways and in more environments.

Out Of Home

LOW CPM

Research studies have repeatedly shown that OOH significantly lowers the cost   of advertising. To

reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines can cost up to

$21.00 per thousand, and spot broadcast or cable can cost $22.00

- $25.00 per thousand. At $3.38 - $8.65 per thousand impressions, OOH delivers the same audience at

significantly lower cost. Only radio comes anywhere close.

 

Out of home delivers the same audience for a much lower cost CPM major media  cost per thousand media

HIGH ROI

A recent global econometrics study proved that OOH delivers a

high return on investment.

For every $1 spent on OOH advertising, $2.80 in sales result.

Advertising ROI advertising Return on investment out of home return on investment for every $1 spent on OOH advertising, $2.80 in sales result

EXTENDS REACH

 

A recent global econometrics study proved that OOH delivers a high return on investment.

For every $1 spent on OOH advertising, $2.80 in sales result.

While most media planners know OOH is cost efficient, many don’t know that OOH can dramatically improve the reach of other media at a lower cost. When OOH is added to a media plan, it can increase reach by 18% for TV and up to 316% for mobile advertising. For social, interactive, and mobile advertising, OOH literally drives consumers ‘from the big screen to the small screen’ to search, interact, and transact.

Adding Out home increases the reach of the campaign up to three hundred percent

Traffic Audit Bureau Ratings System

The OOH Audience Measurement Ratings System is a powerful tool for measuring currency. OOH will be the first medium to report true commercial audiences, offering more precise measures than available for any other media.

 

TAB Ratings provide a much more credible currency for buying and selling OOH media by helping to identify both high reach mass and highly targeted campaigns.

 

For the first time ever, out of home will offer media planners and buyers demographic information similar to other media outlets.

 

Target your audience based on:

 

 

Age - Race - Income - Gender - Ethnicity

Browse Our Billboard Inventory

Indiana Inventory

Ohio Inventory

Digital Marketing Services

Social

Local

Mobile

 OOH advertising accelerates and amplifies digital, social, and mobile marketing campaigns, because it drives:

Website Traffic

Online and mobile search

Social media engagement

Downloads and uploads of content

Shopping and transactions

Saturate the market and reach consumers where they live, work, and play.

Target consumers based on location

Penetrates neighborhoods offering niche demographic and socioeconomic targeting.

Stimulates point-of-purchase sales by close proximity to retail businesses

• Outdoor ads can be 3x more effective when planned with mobile engagement

•150% increased online searches when pairing mobile with OOH

• Continues to stretch the boundaries of advertising through unique and memorable campaigns.

 

 

Social Media Workshops

 

Effective social media marketing takes quality and consistency over time to build interest and a following. Through the planning stages of your campaign, you will discover what the best platform for your organization would be, as well as how to develop a strategy for promoting and expanding your business on the internet, tools to help you utilize social media effectively, and what is required in order to get found in todays’ saturated markets.

 

The objective of this 6 week series of workshops provide a comprehensive social media program that integrates smoothly with other marketing and advertising programs and messaging, whether on-line or on other media.

 

The project manager will conduct in house visits in order to give you a

customized data that will help

shape your strategic social media plan.

 

This course is for small to medium

business owners, entrepreneurs, non-profit directors, and anyone who is new to running a social media marketing campaigns.

 

Participants will come away with a better understanding of how to use social media and the knowledge and confidence to put your ideas into action right away.

 

 

LinkedIn is a great tool to promote your business online and connect with other professionals. With over 160 million professionals using it every day, LinkedIn offers a great opportunity to reach people who are already interested in your business.

 

 Its important for a company to be on LinkedIn in order to build a business via the power of professional social networking. A business is about sales but it is also about connections and networking on a professional level. LinkedIn offers numerous opportunities to increase you referral and knowledge base, attract new business, attract quality employees, increase credibility and expose products/services.

 

Completion of the workshop will teach you all the tools you need to utilize LinkedIn in order to build your business and make you an all star in your industry.

Website Development

As a local business, you need a website because your market demands it. Customers routinely use the Internet as an entry step in the marketplace for many product and service purchases. Other important reasons include the opportunity to deliver products to a wider market than your local base and to compete more effectively.

 

TOP 5 REASONS EVERY BUSINESS SHOULD HAVE A WEBSITE

1) Competition. This is one of the strongest  reasons to have a website.  You know your competitors have a website.  I mean not only your local retailers but also manufacturers and online sellers use websites as a way to communicate with existing and potential customers. It doesn’t mean that all of your competitors have a web presence but probably at least one nearby has a website!  Don’t lose customers to them!

 

2)    Convenience.  If you have printed business cards and have a stack of them sitting on your counter, think of a website as your new digital business card. If a customer misplaces your printed business card then they can conveniently find you when you have a web presence. They will be able to get even more information about you and your business that could never fit on your paper business card.  Just imagine if someone asks one of your customers for a recommendation. Don’t you want to be the one who is recommended? It would be great if your customer said, “I don’t have their business card but you can visit their website!”

 

3)    Credibility. I’m sure you’ve heard a professional looking website provides you with your first chance at making a good impression on a customer.  A website shows that you are committed to your business and the customer is important to you. You might find that customers are more willing to do business with you because you have a website. Think of it as making that website investment for THEM!

 

4)     Build Relationships.  You can find value in having an online presence by building relationships with customers via your website by sending them monthly emails or newsletters to stay in touch.  It is easier to get people to visit your website and understand about your business. It is also a great customer service tool where customers can reach you 24 hours a day, any day of the week, by e-mail. Replying to their emails is a great way to develop a relationship with them! Building relationships in business through a website gives you a strong advantage.

 

5)    Advertising. Now this is a good one with which to end my list.  A website can be a very inexpensive form of advertising. You can offer your customers much more information about your products or services on a website than other forms of advertising. You can make changes —seasonal or monthly changes reflected with  photos or prices or have weekend specials.  The sky is the limit!  You can send emails and publicize sales and special offers.  What about an online limited offer?  What a fantastic way of showcasing your business and keeping customers! Alternatively, a website can be critical to have as a call to action on your other advertising. Leading consumers to your website that displays all of your products and services, contact information, and giving your consumers the opportunity to purchase from you at the push of button could be the best investment you have ever made for your business.

 

Contact us today for a free consultation.

 

 

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